Kinetic Text

Production Stats & Video Credits
Video Length: 1:45
Director: Michael Wertz
Editor: Mike Kadrie
Writer: Michael Wertz
Production Manager: Lisa Kefalos
Art Direction: Dan Brettholle
Production Notes

Every year, the ASHP trade show brings the hospital pharmacy industry together in early December. This motion graphics display was created as a vertical presentation. With the large monitor on its side, most of the motion graphics need to appear near the top of the screen, with supporting imagery on the bottom. This video display promotes the XR2, Omnicell’s advanced Central pharmacy robot. And as all trade show displays should do, the titles and transitions are large, bold and dynamic so visitors can see the video from across the conference floor.