Would we really be an ad agency if we didn’t discuss the commercial victors of Super Bowl LII? The options were anything but limited. For a full review, check out Ad Age’s break down.
Meanwhile, we will be showcasing the digital buzz surrounding the ads provided by the partnership of Ad Age and iSpot.tv, a real-time TV ad measurement company with attention and conversion analytics for more than seven million smart TVs.
Below are a list of rankings that give particulare weight to earned online views and social impressions. iSpot’s data shows that Super Bowl ads generated more than 84 million views across Facebook and YouTube on game day alone; a bulk of that being nearly 51 million of the unpaid/earned views on YouTube. Engagement (including mentions and shares) with those ads also generated about 805.7 million social impressions during the big game.
Game Day Totals
TV Ad Impressions
Earned Online Views