To those of us in the video production industry, terms like “kill the baby” are common. But for the newbies and curious cats, such slang can be alarming. In this list, we’ve translated some of the oddest, top production terms you’re…
To those of us in the video production industry, terms like “kill the baby” are common. But for the newbies and curious cats, such slang can be alarming. In this list, we’ve translated some of the oddest, top production terms you’re…
This is where I would normally insert a sparkly statistic about the increase in viewing video on smart phones and tablets, but there is no need because this is old news. Mobile is and has been taking over as the go-to…
Visit Milwaukee recently launched their latest video ad “Martin’s Visit to Milwaukee” – produced by Apple Box Studios. Based on “Barney Visits Pittsburgh,” Apple Box Studios was able to quickly and cost effectively create this animated, membership video for the…
The Pittsburgh region has a proud sense of identity. Our work ethic, our shared history, our diverse ethnicities, lifestyles and businesses are reflected in the buzzing, daily activity and neighborhoods that make up one of the most livable regions in the country.…
As predicted, video is becoming the content of choice in 2015 and it shows no signs of pausing. According to eMarketer, analysts are bracing for the US audience for digital video (video consumed on any digital device) to pass 200 million in 2015…
During the four hours of the Super Bowl or (Ad Bowl 2015), top brands and agencies compete off-field for the most talked about and shared ad spots. Now that the games have ended, the Monday morning quarterbacks at Apple Box Studios…
In 2014, three key technological forces combined to keep the creative power and business of video rolling. Today, the use of this impressive trio has proved to CEOs, commercial producers and clients alike that video is no longer a luxury…